Inflation is about to hit toys in time for the holidays

Cash-strapped parents had better brace for rising toy prices this holiday season — and the hikes could be significant, the two biggest toy manufacturers warned this week.

Ynon Kreiz, chief executive of Barbie maker Mattel, said on an earnings call this week that the El Segundo, Calif.-based company is “managing through global supply chain challenges” that include higher production and shipping costs that will result in higher prices in the second half of the year.

Pawtucket, RI-based Hasbro, which makes Monopoly and GI Joe, also flagged freight costs as a chief reasons for the price increases that will go into effect in the second half, according to chief executive Brian Goldner.

The companies didn’t say by how much prices will go up, but toy experts say a double-digit increase is likely coming.

A toy store with shelves of Star Wars and other products.
Some experts say toy prices could increase by as much as 25 percent.
Getty Images

“The CEOs with whom I have spoken anticipate price increases in the 25 percent range,” Richard Gottlieb, head of Global Toy Experts, told The Post, adding that his conversations have been with both public and privately held companies.

Both companies are experiencing huge demand for their products, with Hasbro’s sales increasing by 54 percent in the latest quarter and Mattel’s by 40 percent over the same period.

A Barbie aisle in a toy section.
Toy shelves have been hard to fill because of supply chain problems.
Getty Images

But many toys are stuck overseas at factory warehouses, as The Post reported, because of a shipping container shortage and soaring freight costs.

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