Insignia 55-inch F30 Series LED 4K Ultra HD Smart Fire TV is on sale at Amazon and Best Buy

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Free yourself from the stick! No need to get a streaming device for this 4K TV — it's already built-in! (Photo: Insignia)

Free yourself from the stick! No need to get a streaming device for this 4K TV — it’s already built-in! (Photo: Insignia)

Here in the dog days of summer, we’re spending a lot of time frolicking outdoors. But we’ve also noticed another regular feature of summer: the showers and thunderstorms that drive us back indoors to our couches. Oh, and those sultry summer nights that find you tuckered out from al that frolicking. But, hey, it’s still vacation time…and the perfect time to upgrade your living room into a cool home theater for screening all those summer blockbusters. Best Buy and Amazon are her to make it happen, offering up this Insignia 55-inch F30 Series LED 4K Ultra HD Smart Fire TV for just $400, or $100 off — that’s a 20 percent savings!

Set yourself up for cozy spring movie nights and well-chilled summer afternoons; you’ll wow the family and your guests with, while this remarkably affordable 4K TV as your centerpiece.

Shop it: Insignia 55-inch F30 Series LED 4K Ultra HD Smart Fire TV, $400 (was $500), bestbuy.com and amazon.com

Here’s the lowdown:

Impressive picture and sound

Normally priced at $500, this Insignia 4K TV features vivid colors and exceptional picture quality — both of which are four-leaf-clover rare in this price range. It really stands out among its peers. The audio, too, is head-of-the-class. “I bought this TV to replace a blown-out Samsung,” shared one five-star Best Buy reviewer. “Guess what? It’s a great TV. Sound quality is excellent. Color and clarity are great. I am impressed.”

The best shows and movies

As a Fire TV Edition, this model lets you stream 4K movies and TV shows from Netflix, Hulu, HBO Max, YouTube, Disney+, Prime Video, SlingTV and more without a separate streaming box or stick.

“…Works perfectly,” raved a savvy Best Buy shopper. “Watch Netflix, Hulu, and Prime through the apps on the TV and they work great. The Home Screen is very user-friendly with the included easy-to-use remote…”

Speaking of the remote” This is where you’ll find the ever-useful Alexa voice assistant. So if you’re not a fan of endlessly scrolling through a grid of titles (and who is?), you can just say, ‘Alexa, play Sound of Metal,’ and she’ll make your wish come true.

Compare this to other built-in video-streaming TVs, and you’ll really appreciate the benefits of this Insignia. For example, the TCL 55-inch 4K Roku Smart LED TV comes with Roku inside, but it doesn’t have voice assistant out of the box. So you’re stuck hunting and pecking on that tedious keyboard to find something to watch. No thanks.

55-inch screen. 4K resolution. $400 price tag. The stuff that dreams (and streams) are made of. (Photo: Insignia)

55-inch screen. 4K resolution. $400 price tag. The stuff that dreams (and streams) are made of. (Photo: Insignia)

Shop it: Insignia 55-inch F30 Series LED 4K Ultra HD Smart Fire TV, $400 (was $500), bestbuy.com and amazon.com

Cut the cord and ditch cable

Meanwhile, this Insignia 55-inch 4K Fire TV can be your ticket to big monthly savings; it’s perfect for cord-cutters since it turns over-the-air TV into a cable-like experience. And it meshes the choice of broadcast TV with all the other options available to you. Translation: You don’t have to go back and forth to find, say, your favorite medical drama on NBC. It’s right there on the menu with Netflix, You Tube and the latest greatest action flicks.

“This TV is great! I use it pretty exclusively for streaming and it works like a charm,” shared an enthusiastic Best Buy shopper.

Meanwhile, the Insignia 55-inch Fire TV Edition TV also has three HDMI ports, so you can hook up a soundbar, a video game console, a Blu-ray player, and more. You can even choose your own internet browser and surf the web right on the TV.

It’s a steal

At just $400 (was $500) at Best Buy and Amazon, the Insignia 55-inch F30 Series LED 4K Ultra HD Smart Fire TV isn’t just another top-rated TV, but it’s also the very essence of “more bang for your buck” thanks to its full feature set, brilliant picture, and top-notch audio. It would serve you very well in a living room, a large bedroom, a basement “man cave” or a dedicated viewing room.

“This TV is great, zero complaints,” added another five-star Best Buy reviewer. “The picture is fantastic, the sound from the speakers is actually really good…”

Shop it: Insignia 55-inch F30 Series LED 4K Ultra HD Smart Fire TV, $400 (was $500), bestbuy.com and amazon.com

The reviews quoted above reflect the most recent versions at the time of publication.

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