It looks like Michael B. Jordan heard the feedback about his new rum loud and clear. Many people expressed their dislike of the name after they accused him of cultural appropriation, and now it looks like he’ll be making the necessary changes.
Late Tuesday, the actor took to his Instagram story to issue an apology and reassured everyone that he and his team are working to rename the rum brand they initially introduced to the world as “J’Ouvert.”
MBJ said, “I just wanna say on behalf of myself and my partners, our intention was never to offend or hurt a culture (we love and respect) and hoped to celebrate and shine a positive light on. Last few days have been a lot of listening. A lot of learning and engaging in countless community conversations.”
He continued, “We hear you. I hear you and want to be clear that we are in the process of renaming. We sincerely apologize and look forward to introducing a brand we can all be proud of.”
As we previously reported, J’ouvert is a part of Caribbean culture and is a large street party held during Carnival.
Prior to the release of his apology, one of the many celebrities that shared their thoughts on the matter was Nicki Minaj, who is originally from Trinidad and Tobago. She posted a comment from someone who shared the meaning behind J’Ouvert and said, “I’m sure MBJ didn’t intentionally do anything he thought Caribbean ppl would find offensive— but now that you are aware, change the name & continue to flourish & prosper.”
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TSR STAFF: Jade Ashley @Jade_Ashley94