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NBC to stream big Olympics events in push for Peacock viewers

NBC to stream big Olympics events in push for Peacock viewers

NBCUniversal will air some of the most anticipated Tokyo Olympics events, including gymnastics and US Men’s basketball, on its streaming platform Peacock, the company said Wednesday, in an effort to draw more viewers to the service.

The Olympics, which this summer will have limited spectators due to the COVID-19 pandemic, are an opportunity for the Comcast-owned media company to attract advertiser dollars and promote Peacock at a time when viewers are watching less live TV. NBCUniversal paid $7.7 billion to extend its US broadcast rights for the Olympics through 2032.

The Games continue to face backlash as a majority of the Japanese public oppose holding the Olympics while the country struggles with COVID-19 infections. Just 8.2 percent of Japanese citizens have been fully vaccinated against COVID-19 as of Wednesday, according to a Reuters tracker.

But the worldwide sports event is critical for NBCUniversal to garner attention to Peacock, which was a late entrant into the streaming wars and competes with deep-pocketed players like Netflix and Walt Disney’s Disney+.

Facade of the Comcast NBCUniversal corporate office building in Universal City, California.
Streaming the Olympics is an opportunity for Comcast-owned NBCUniversal to attract advertiser dollars and promote Peacock at a time when viewers are watching less live TV.
GC Images

Live coverage of some of the most popular sports like track and field and events featuring superstars such as US gymnast Simone Biles will be available for free on Peacock, the company said, though US Men’s basketball will require a premium subscription.

Comedian Kevin Hart and rapper Snoop Dogg will headline a new commentary series on Peacock to recap highlights of the Games.

Peacock, which launched across the United States last July, offers a free, ad-supported version and two paid options: a $4.99-per-month service with commercials and 20,000 hours of programming; and an ad-free version costing $9.99 per month.

A logo of the Peacock streaming service above the NBC logo, on a black backdrop
Peacock is a late entrant into the streaming wars, competing with the likes of Netflix and Disney+.
Getty Images

The Olympics will take place from July 23 to Aug. 8.

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Julia Mangels

Julia has handled various businesses throughout her career and has a deep domain knowledge. She founded Stock Market Pioneer in an attempt to bring the latest news to its readers. She is glued to the stock market most of the times and just loves being in touch with the developments in the business world.

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