After more than three months since playing a white ball series, India is set to get back in action against Sri Lanka in July. With the Indian team ready to depart for Sri Lanka this week, the title sponsors for the two series have been finalised. According to InsideSport, Unacademy has bagged rights for the ODI series, while CoinDCX has clinched the deal for the T-20 series. This report also confirms that Dream11 and Skoda will be part of the sponsors’ list of this series.
Unacademy has been actively working in cricket to enhance their brand value for a long time. The Edu-tech firm has been one of the key partners of IPL in the last two years. Considering the Indian team will be playing white-ball cricket after a long time, Unacademy will be getting good reach during this series.
Meanwhile, CoinDCX is an Indian-based cryptocurrency firm that will be looking to promote the brand during the T-20 series between India and Sri Lanka. CoinDCX’s most recent involvement in cricket-related activity was during IPL 2021 as they were one of the key sponsors for ESPNcricinfo’s T-20 Timeout show. Considering the popularity of Cryptocurrency in the current financial climate, CoinDCX will be able to expand their reach by investing in cricket that will involve the Indian team.
Since the upcoming series against Sri Lanka will be the last white ball competition for India before the T-20 World Cup in October, there will be special attention on few players with World Cup selection in the mind. BCCI has sent a second-string team with Shikhar Dhawan as captain since Virat Kohli and other key players are in the United Kingdom for the five-match test series. From the sponsors’ point of view, Unacademy and CoinDCX will be looking to maximise this series since there is no white-ball cricket for Team India in the near future.