Short-form video app TikTok announced on Thursday that it would triple its time limit on content — allowing users to post videos up to three minutes long.
The hugely popular Chinese-owned social media platform had previously capped videos at one minute.
TikTok’s product manager Drew Kirchhoff said the decision was based on user feedback and will enhance users’ creative storytelling abilities.
“Over the coming weeks, we’ll be rolling out the option to create longer videos to everyone on TikTok, giving our global community the flexibility to film, upload, and edit videos up to three minutes in length directly within TikTok,” Kirchoff said in a statement.
“With all the ways our community has redefined expression in under 60 seconds, we’re excited to see how people continue to entertain and inspire with a few more seconds — and a world of creative possibilities.”
On Wednesday, the video-sharing giant announced that it had removed 65 million videos — which equates to less than one percent of its total — in the first three months of 2021 due to rule violations such as nudity and bullying.
The platform, which immensely popular among younger generations and teenagers, has published transparency reports since 2019.