What is small business Saturday? What are the tips?

Have you recently come across the word “Small Business Saturday” and are wondering what is it? Keep scrolling the page to know the complete information about the same. 

Sandwiched between Black Friday and Cyber Monday, Small Business Saturday is dedicated to celebrating small businesses and startups while motivating consumers to shop at local establishments.

This day has seen over $120 billion in spending in the decade since it started 11 years ago. As a small business, you can do plenty of things to make the most of this Small Business Saturday, including offering special promotions and getting the word out about the event. 

Looking forward to knowing more? Here’s the complete guide to Small Business Saturday along with some essential tips to follow the make the maximum profit. 

Let’s get started!!

A Brief overview of Small Business Saturday

Small Business Saturday is a great way to build up your business and your local economy. In simple words, it is an opportunity for shoppers to support small business owners and boost their growth. 

The day was started back in 2010 by American Express to offer small, locally owned businesses a boost amidst the hustle and bustle of Black Friday and Cyber Monday. However, the movement gained significant traction in 2011, when the Senate unanimously passed a resolution supporting the day. 

Since then, Small Business Saturday has grown into a national movement, with over $120 billion in spending reported over the last 10 years.

Tips To Make The Most Out Of Small Business Saturday

Since the list of small business owners and locally established start-ups are endless, it’s vital to know the tips to outshine your competition and make the most out of this day. Here’s the rundown of some tips to get started. 

  1. Stock up on the potentially popular items

Look at the purchase history for your biggest shopping days to get an idea of what customers want, and place them in easily accessible areas of your store. Never run out of stock if you genuinely want to make the maximum profit on this day. 

  1. Get the word out

Even if you’re not interested in offering any special discounts or coupons, you can share your business’s story on Small Business Saturday by posting it on social media with the hashtags #SmallBusinessSaturday or #SBS.

Send out flyers or newsletters by traditional mail or email, or post an ad in your local paper to let people know who you are, tell them what products or services you offer, and mention your excitement for this D-Day.

  1. Think out of the box

Small Business Saturday is a big day, so do something extraordinary to mark the occasion and entice more customers to stop by. You can either offer special promotions, host an event, bring in local performers, or add an extra incentive to shop. Good deeds always pay off and thus you can also donate a portion of the day’s proceeds to a local charity. 

  1. Make use of social media handle

Social media is often the first thing to get pushed aside when businesses get busy. But as a matter of surprise, you should consider it a critical part of your marketing plan. Creative and purposeful content always captures the attention of consumers, which, in turn, creates shares and engagement.

Continue to post once or twice a week leading up to the day, making sure to include all necessary information about the event. 

  1. Boost other marketing strategies

Take the time to rethink your overall marketing strategy and increase your advertising efforts. With Black Friday marking the official start of the holiday shopping season, now is a good time to beef up your marketing strategy and make sure it maximizes your chances of success.

The Bottom Line

Small Business Saturday is the perfect time to mark your business growth and thus it should be properly utilized. This is all about the effective tips you use to outlast the competition. For more queries, feel free to connect with us. 

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